Netsuite – Gaming – End to end Implementation – Success Story

Client Overview

The client is a US based global provider of innovative, interactive entertainment products. The client distributes its products through its online store as well as distribution via many leading retailers around the globe.

Business Challenge

The client wanted to leverage its existing business initiatives using the NetSuite software suite. This included the overhaul of its following business processes:

  • E-Commerce application

  • Customer Relationship Management

  • Business Intelligence

For this purpose, client needed a seasoned, cost-effective implementation partner who would manage end-to-end automation and revamp of the aforementioned business processes through implementation of NetSuite SuiteCommerce, NetSuite CRM+ and NetSuite Business Intelligence.

Furthermore, the client also needed its implementation partner to:

  • Integrate these NetSuite applications with its existing back-end systems for data integrity

  • Integrate payment gateways into its revamped e-Commerce application

  • Redesign and revamp its existing global website

Technical Requirements

  • NetSuite SuiteCommerce

  • NetSuite Business Intelligence

  • NetSuite CRM+

  • Microsoft.NET 3.5

  • SuiteCloud IDE

  • BrainTree Payment Gateway

Solution Strategy

Eternus Solutions was engaged with the client in the capacity of an Offshore-based Delivery Center, taking care of the entire NetSuite implementation, along with the website revamp and integration requirements. The engagement involved the following modules:

  • e-Commerce Application implemented using NetSuite SuiteCommerce

    • Implementation of NetSuite SuiteCommerce for implementing a state-of-the-art e-Commerce application for the client, in order to support its B2B and B2C strategy

    • Customizing the existing implementation to cater to client’s business requirements

    • Integration of BrainTree Payment Gateway to facilitate seamless online payments

    • Integration of SuiteCommerce with existing ERP and other back-end systems to ensure data integrity

  • CRM Implementation using NetSuite CRM+

    • Implementation of NetSuite CRM+ for leveraging a scalable, effective CRM for client’s business strategy, in order to streamline its customer touch points and related data

    • Configuration and custom development to extend the capabilities of the CRM functionality

    • Integration with existing CRM system to maintain a sync with historical data

    • Leverage the streamlined opportunity and quote-to-cash process for client’s implementation

    • Reports and analytics for a complete 360 degree view of the customer

    • Implement additional modules such as forecasting, upsell and commission management for an enhanced CRM experience

  • Business Intelligence using NetSuite Business Implementation

    • Configuration of easy-to-use reporting tools for real-time view of the business

    • Configuration of reports and dashboards for real-time analysis and empowered business actions

    • Drill-down view to the underlying transactions/opportunity through trends

  • Website Revamp: Complete website redesign and development as per Web 2.0 standards

Solution Strategy

  • Implementation of NetSuite products: NetSuite SuiteCommerce, NetSuite CRM+ and NetSuite Business Intelligence for catering to the client requirements

  • Customization of the NetSuite apps as per client business requirements

  • Custom development for covering any requirements not covered via customization

  • Integration with BrainTree payment Gateway for processing online payments

  • Configuration of reports and dashboards as per client’s business metrics requirements

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