The client is a USA based leading service provider, focused on providing cloud-based solutions to leading global universities based out of USA & UK.
The client also implements and supports front-end solutions for large universities, helping them maximize revenue and reduce costs by effectively automating functions of recruiting, retaining, connecting and engaging prospective students, alumni, volunteers, members, supporters and affiliates throughout their constituent lifecycles.
The client wanted to move all the required university operations to a cloud platform. The business processes that needed to be automated are listed below:
Lead Generation
Campaign Management
Application process
Event and Visit management
Class Management
Integration with the existing systems to maintain all the test data
Customer portal for online application and status tracking
Salesforce.com
Visualforce
Apex
Eternus Solutions team recommended Salesforce as the CRM for the implementation of this project.
In order to cater to lead generation, Eternus Solutions team customized the Campaign object with the help of complex query logics, in order to compartmentalize the existing leads and contacts used to be called for telemarketing and email marketing
The application process was built using the standard CRM objects. In order to manage the applications and applicant in the admissions process, a highly scalable, flexible and configurable routing engine was designed. The configuration for routing was done with the help of routing rules that determined how to route a particular applicant. Requirements that were set for a particular application were captured into the system. The standard contacts were mapped with the Applicants and the Opportunities were mapped to the Applications that were involved in the admission process.
Campaigns were used to manage various events that were held on the campuses. This also included classes, along with campus visits. Advanced capabilities were built into the system that consisted of a functionality to manage various calendar options, in order to organize and configure the events.
The client also needed to upload all the test data and update the contact profiles based on their respective test scores. Extensive mapping and transformation logic was implemented using triggers and Batch Apex to store the data.
Customer Portal was used to provide greater flexibility to generate leads and track all the data
Customization of existing Standard objects
Creation of new objects
Triggers, Workflows and Classes to manage the business work flow
Data Analytics using business dashboards and reports
New custom Visualforce pages, triggers and workflows aligned to various processes
Development on Developer Sandbox
SRS and Design documents to start building any new components
Designing and developing workflows for various processes
Extensive usage of Trigger, Classes, Batch Apex and Schedulers to write custom logic
Data Tool Configuration using standard editor
Coding using SFDC standards and best practices
