SFDC – Financial Services – Credit Card Cross Sell Application Development – Success Story

Client Overview

Client is one of the most diversified India-based Non-Banking Financial Company (NBFC) in the market catering to more than 5 million customers across the country. They pride themselves for holding the highest credit rating of FAAA/ Stable for any NBFC in the country today. Their product offerings include Consumer Durable Loans, Personal Loans, Loan against Property, Small Business Loans, Two-wheeler and Three-wheeler Loans, Construction Equipment Loans, Loan against Securities and Insurance Services.

Business Challenge

  • Client required a solution, which would extend their current CRM capabilities. The client wanted to improve its business operations and profitability by cross selling Standard Chartered credit cards to its large retail customer database. For this, client wanted to be able to precisely identify the CIBIL credit rating for each customer.

  • The client needed an automated solution that could access the CIBIL credit rating faster and provide precise information to the credit card call center team.

Share This Case Study