SFDC – Marketo – Integration with CRM – Success Story


Client Overview

At Eternus Solutions, the management and technical teams have successfully assisted global organizations in implementing enterprise business critical marketing automation solutions across industry verticals and horizontal solutions on the Marketo platform.

Our tried, tested and proven onsite- offshore model supported by our result-oriented team, have been instrumental in the success of various Marketo implementations, customizations and custom development, making Eternus Solutions a preferred destination among its clients for all Marketo-related needs.

Eternus Solutions has served global clients across industrial verticals like FMCG, Investment and Finance, Healthcare and Government sector, providing custom development, implementation of landing pages and email templates, integration with Salesforce and support services over the Marketo platform. These solutions have enabled our clients to maximize their ROI and solve complex and critical business needs.

Business Challenge

The client needed a sync between Marketo and his existing CRM system for automated marketing and a unified approach towards his marketing and customer relationship management.

Technical Requirements

  • Marketo

  • Apex

Solution Strategy

  • Eternus Solutions integrated Marketo with the client’s existing CRM implementation, thus ensuring that his CRM and Marketing systems were in sync.

  • Eternus Solutions team assisted the client team in Lead Refinement and executing batch campaigns for various lead-sets. Any lead updates were made in both the systems and the client was now able to track his marketing effectiveness with respect to individual customers.

  • Eternus Solutions team also configured trigger-based marketing campaigns for clients, defining those triggers as per client’s business processes and needs.

  • Eternus Solutions also implemented some easy-to-configure and use reports for the client.

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