SFDC – Marketo – Marketing Automation – Success Story

Client Overview

At Eternus Solutions, the management and technical teams have successfully assisted global organizations in implementing enterprise business critical marketing automation solutions across industry verticals and horizontal solutions on the Marketo platform. Our tried, tested and proven onsite- offshore model supported by our result-oriented team, have been instrumental in the success of various Marketo implementations, customizations and custom development, making Eternus Solutions a preferred destination among its clients for all Marketo-related needs.

Eternus Solutions has served global clients across industrial verticals like FMCG, Investment and Finance, Healthcare and Government sector, providing custom development, implementation of landing pages and email templates, integration with Salesforce and support services over the Marketo platform. These solutions have enabled our clients to maximize their ROI and solve complex and critical business needs.

Business Challenge

The client needed an automated marketing solution to take care of his marketing endeavors. It included development of the following functionalities:

  • Develop relevant and timely marketing content

  • Send out automated mailers based on specified criteria

  • Broadcast client’s message to engage the prospects

  • Measure the effectiveness of client’s existing marketing campaigns

Technical Requirements

  • Marketo

  • Apex

Solution Strategy

  • Eternus Solutions team worked with the client’s Subject Matter Experts (SMEs) and finalized on the plan and content for automated mailers, campaign messages and landing pages.

  • Eternus Solutions team’s expertise in marketing automation enabled the client to define criteria for reaching out to its prospects and design exclusive messages and content for each prospect segment.

  • Eternus Solutions team was also instrumental in implementing Marketo for the client, thereby providing for Marketing automation, a single, unified place for campaign messages and mailer designs and distributing them across various Marketing channels. This involved implementation of Marketo Contact Us pages on non-Marketo web pages. Thereby enabling the entire web-to-lead process to be synchronized with the client’s Marketo instance.

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