The client owns one of the largest real estate businesses with a Pan India presence and is currently developing landmark projects in 12 cities across India. With projects that span across the country, the client’s upcoming development covers 74 million square feet.
Client use SAP for all their Back-office operations and the need was to implement a unified platform to manage all touch points with customers for pre-sales, sales and post-sales operations
Client wanted to implement Salesforce CRM to operate business processes. The key processes that need to be managed on Salesforce platform consisted of:
Lead Management via various sources web, walk-in customers, mailers, SMS reach out
Campaigns to reach out to these leads and existing customers